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Teens Use Cell Phones to Stay in Touch with Family and Friends, Not to Look 'Cool'
New Research From OTX and eCRUSH Shows Teens' Practicality with Mobile
OTX (Online Testing eXchange), a leading global consumer research and consulting firm, released new results from its Teen Topix study.
The Teen Topix survey taps into the complex lives of the 13-17 year old set and is done in conjunction with eCRUSH, a leading PG-13 social networking site. 750 teens across the country were surveyed about their mobile phone preferences and behavior.
A key finding of the study was insight into the way cell phones make teens 'feel' and the benefits they get from cell phone ownership.
When asked about benefits, a majority of teens cited reasons such as 'convenience of being able to communicate from anywhere (77%)' and 'security of being able to reach family (75%)' as major benefits. Much lower on the list were friends' admiration of their cell phone features (41%) or look (39%). Continue reading...
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