Blockbuster launches new online service

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12/31/1969 - 17:00
Blockbuster, Inc. has launched a service to let online customers either return their DVDs via mail or swap them at one of their stores for free movie rentals.

The "Total Acess" plan hopes to give Blockbuster a leg up against competition from services like Netflix Inc. and other online movie-rental services and internet movie downloads.

Blockbuster will upgrade all online-rental subscribers to the new service.

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