"Making our daytime programming available online benefits our audience, the Network and our sponsors," said Barbara Bloom, Senior VP Daytime Programs. "It establishes more opportunities for our rabid fans to watch their favorite shows; creates a new platform to recruit potential new viewers to our daytime programming and it offers our advertisers another means to reach a valuable demographic audience.”
The streaming of full-length daytime episodes on CBS.com expands the siswwwte’s roster of popular programming which already includes CBS prime time series and original web content. It also builds on the existing daytime content at CBS.com, which has always been one of the most popular areas on the site.