Teens Use Cell Phones to Stay in Touch with Family and Friends, Not to Look 'Cool'
Submitted by publisher on Thu, 10/04/2007 - 14:06.
Technology Articles
OTX (Online Testing eXchange), a leading global consumer research and consulting firm, released new results from its Teen Topix study. The Teen Topix survey taps into the complex lives of the 13-17 year old set and is done in conjunction with eCRUSH, a leading PG-13 social networking site. 750 teens across the country were surveyed about their mobile phone preferences and behavior.
10/04/2007 - 13:05
Etc/GMT-7
A key finding of the study was insight into the way cell phones make teens 'feel' and the benefits they get from cell phone ownership.
When asked about benefits, a majority of teens cited reasons such as 'convenience of being able to communicate from anywhere (77%)' and 'security of being able to reach family (75%)' as major benefits. Much lower on the list were friends' admiration of their cell phone features (41%) or look (39%). When asked specifically how cell phones made them 'feel', teens again opted for connectivity with friends (71%), connectivity with family (63%) and being responsible (61%), over important (31%), fashionable (30%), or trendy (27%).
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- United States
