Spider-Man 3 Enthusiasts Become 'The Face of the Fan' in Online Contest
Two World Wide Web-crawling Spider-Man enthusiasts will have the chance to report breaking Spider-Man 3 movie news as the winners of Columbia Pictures' "Face of the Fan" contest.
Building on the success of Columbia's partnership with online user generated video portal Grouper, the "Face of the Fan" contest will provide at least 250,000 Spider-Man Movie Network members with the chance to become the official online correspondents for the network.
The two winners (one male and one female) will be tasked with creating videos that will offer breaking Spider-Man news, information, and special promotions across the Web at least once a week leading up to the highly anticipated release of Spider-Man 3 on May 4, 2007.
At the site, contest entrants can join the movie network, as well as find tools to help them tape, edit and submit their entry. Fans are encouraged to show their true colors in their screen tests. Entrants will be judged on the presentation of a pre-provided script as well as their enthusiasm and credibility, articulation, and ultimately, they will be selected on the quality of their overall submission. The contest is open to any U.S. resident who is at least 18 years-of-age or older unless otherwise indicated in the official rules. Entries must be submitted by February 23, 2007.
Commenting on the announcement, Dwight Caines, Executive Vice President of Worldwide Digital Marketing Strategy for the Columbia TriStar Motion Pictures Group, said, "Since we launched the first Spider-Man film in 2002, we have used the internet in exciting and innovative ways to reach our core fans with news and information about the upcoming movies. With Spider-Man 3, we are taking our commitment to the online community to a whole new level. This is the largest digital campaign we've ever attempted and the Spider-Man Movie Network is its backbone. The "Face of the Fan" contest is just one part of a very aggressive interactive campaign that we will be rolling out in the coming weeks to support this franchise."