“THE INCREDIBLES”

Movie Production Information

courtesy of Disney and Pixar Pictures

From the Academy Award® winning team behind “Toy Story,” “Monsters, Inc.” and “Finding Nemo” comes a story of an American family that takes the animated motion picture into realms of drama and design never seen before. With THE INCREDIBLES, writer-director Brad Bird and Pixar Animation Studios pioneer the creation of a computer-generated world so rich, complex and inventively “alive” that the motion picture experience it creates is altogether human.

THE INCREDIBLES follows the adventures of a family of former superheroes rediscovering the true source of their powers—in one another. Once one of the world’s top masked crimefighters, Bob Parr (AKA Mr. Incredible) fought evil and saved lives on a daily basis.

But fifteen years later, he and his wife Helen (a famous former superhero in her own right) have been forced to take on civilian identities and retreat to the suburbs. Today they live as mere mortals and lead alltoo-ordinary lives with their children—who go out of their way to appear “normal.” As a clock-punching insurance man, the only thing Bob fights these days is boredom and a bulging waistline. Itching for action, the sidelined superhero gets his chance when a mysterious communication summons him to a remote island for a top-secret assignment.

Now, with the fate of the world hanging in the balance, the family must come together and once again find the fantastic in their family life.

At the heart of THE INCREDIBLES’ unprecedented mix of filmmaking innovation and heartfelt storytelling lies the far-reaching artistic vision of director Brad Bird (“The Iron Giant,” “The Simpsons”), who also wrote the original screenplay. Joining Bird is an accomplished ensemble of actors who bring to life the comedy, drama and emotional inner worlds of these larger-than-life characters—including Craig T. Nelson, Academy Award® winner Holly Hunter, Academy Award® nominee Samuel L. Jackson, Jason Lee, Wallace Shawn, Sarah Vowell, Spencer Fox and Brad Bird himself in the role of the deadpan diva “Edna Mode.”

The most complex computer-animated entertainment yet created, THE INCREDIBLES nevertheless relies on the same traditional elements as all compelling motion picture stories—character development, production design, cinematography, costumes, effects, music and overall vision—pushing each of these to new levels within the genre to create a film unlike any other.

THE INCREDIBLES is produced by John Walker (“Iron Giant”) and executive produced by John Lasseter, the Academy Award® winning filmmaker and vice president of creative for Pixar. Kori Rae is associate producer, and Katherine Sarafian is production manager. Also playing a major role in creating the film’s retro-futuristic style and exuberant mood is the jazzy work of composer Michael Giacchino (“Alias”).

The most complex computeranimated entertainment yet created, THE INCREDIBLES nevertheless relies on the same traditional elements as all compelling motion picture stories.

AN INCREDIBLE UNDERTAKING:
HOW “THE INCREDIBLES” CAME TO LIFE

THE INCREDIBLES was born in the imagination of director Brad Bird, a filmmaker who wanted to make a motion picture that would capture everything he’d always loved about the movies: grand adventure, unconventional families, inventive thrills, cuttingedge imagery, sharp humor and characters so compelling and true-to-life you can’t help but become involved in their emotional and moral dilemmas. The hitch was that Bird wanted to do all this in an animated feature that would raise the art form to the next level of dramatic achievement. Could it be done? Bird believed passionately that it was possible.

At the time that Bird came up with the story of THE INCREDIBLES he was also a brand new father— with dizzying thoughts about how a person integrates their family life with their personal dreams. This led to the creation in Bird’s mind of a father—indeed, a superhero father—who is forced to give up his passion—in this case saving the world—for the good of his family, much to his chagrin.

Thus was born Bob Parr, formerly Mr. Incredible, whose family long ago entered the Superhero Relocation Program and are living typical foible-filled suburban lives—until a mysterious communiqué gives Bob a chance to rescue the planet, and his own sense of self-worth, one more time.

As Bird began to write the story of THE INCREDIBLES, he realized that two very different ideas were coming together as one: he was writing the wildly imaginative spy adventure he’d always wanted to see; but, he was also writing a drama about the ties that bind us and how the greatest superpower of all might simply be the power of a family. Ultimately, Bird began to view the Parrs as being pretty much like the rest of us—facing the daily grind of bosses, traffic and minor misunderstandings that get blown out of proportion—but just a little more incredible.

“At its heart, I saw THE INCREDIBLES as a story about a family learning to balance their individual lives with their love for one another,” says Bird.

“It’s also a comedy about superheroes discovering their more ordinary human side. As I wrote, I wanted to create a world filled with pop culture references—with spy movie gadgets and comic book super powers and outrageous evil villains using ingenious devices—but at the same time, to create a story within that world that is very much about family. I really poured everything in my heart into the story. All these personal things—about being a husband, being a father, the idea of getting older, the importance of family, what work means and what it feels like to think you’re losing the things that you love—all of these are tucked into this one big story.”

At the same time that Bird hoped to push the technical limits of animation, he also hoped to push the form’s storytelling potential to a new edge. “To a certain degree, I was inspired most by the classic Disney animated films like ‘Lady and the Tramp’ which have such indelible characters that they’ve stood the test of time,” he says. “The question was how to do that with the very best tools the art form has to offer today.”

“His idea for THE INCREDIBLES was truly breathtaking. I loved the idea of this great adventure about a superhero family trying to do what all families try to do—make one another happy.” –John Lasseter

At the time that Bird came up with the story of THE INCREDIBLES he was also a brand new father—with dizzying thoughts about how a person integrates their family life with their personal dreams. He was writing the wildly imaginative spy adventure he’d always wanted to see; but, he was also writing a drama about the ties that bind us and how the greatest superpower of all might simply be the power of a family.

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