Travelocity Selects iCrossing as Agency of Record for Paid Search
iCrossing (http://www.icrossing.com/), a digital marketing company committed to people's desire to find, today announced that it has been selected by Travelocity, the leading provider of consumer-direct travel services for the leisure and business traveler, as iCrossing was selected to manage the account based on its deep understanding of the search marketplace, relationships with the major search engines, robust technology, and flexible and experienced staff.
iCrossing will provide paid search management for several Travelocity brands including Travelocity.com, Travelocity.ca and Travelocitybusiness.com. Travelocity will also make use of iCrossing's customer analytics and overall SEO capabilities, characterized as "unbeatable" in the November 21, 2006 report "The Forrester Wave(TM): Search Marketing Agencies, Q4 2006" by Forrester Research, Inc.
"In the end, iCrossing's combination of talent and technology set them apart from the competition," said Victoria Treyger, vice president of merchandising, Travelocity. "They demonstrated that they not only understand paid search, but how search fits into our total marketing and merchandising efforts."
"Travelocity understands that search is more than a text link," said Jeffrey Herzog, CEO, iCrossing. "As agency of record, we will develop and implement the strategies that speak directly to online travel consumers and help Travelocity create relevant and engaging online customer experiences."
Over the past six months, iCrossing has strengthened its paid search and analytics offerings as part of its long-term growth strategy. In December of last year, iCrossing acquired NewGate Internet, a San Francisco paid search leader in the retail sector. In February of this year, iCrossing acquired advanced analytics technology provider Sharp Analytics.
About iCrossing
iCrossing is a different kind of digital marketing company. Driven by customer insight, the company creates programs and engaging experiences designed to help brands be found, help them talk to their customers, and help them achieve marketing success. Through a proven combination of talent and technology, iCrossing helps its global client base -- including 40 Fortune 500 companies like The Coca-Cola Company, and Travelocity -- find solutions to their digital marketing challenges. Founded in 1998, the company has 350 employees worldwide. iCrossing is headquartered in Scottsdale with U.S. offices in Atlanta, Chicago, Dallas, New York and San Francisco, and U.K. offices in London and Brighton. Find out more at www.icrossing.com.
About Travelocity
Travelocity(R) is committed to being the traveler's champion -- before, during and after the trip -- and provides the most comprehensive and pro- active guarantee in the industry -- see www.travelocity.com/guarantee for details. This customer-driven focus, backed by 24/7 live phone support, great prices and powerful shopping technology has made Travelocity the sixth largest travel agency -- booking $10.1 billion in travel worldwide in 2006. Based in Southlake, Texas, Travelocity also owns and operates Travelocity Business(R) for corporate travelers, lastminute.com, a leader in European online travel and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel commerce.