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DISH Network Expands Local High Definition Markets

DISH Network Corporation (NASDAQ:DISH) , the nation's third largest pay-TV provider and the digital transition leader, today announced the addition of high definition local channels in Beaumont - Port Arthur, Texas. DISH Network(R) now offers local channels in 66 markets reaching more than 69 percent of U.S. TV households, continuing its commitment to reach its year-end goal of 100 local HD markets.

Earlier this year, DISH Network announced plans to enhance its HD programming line-up and will surpass the 100 national HD channel mark on August 1, 2008.

DISH Network offers new customers the opportunity to upgrade for free to a dishHD DVR receiver like the ViP722(TM) -- which recently received the top-ranking Editors' Choice awards from both CNET and PC Magazine.

The ViP722 is a dual-tuner HD DVR that operates two televisions in separate rooms and offers up to 500 hours of storage capacity allowing customers to pause, rewind and fast forward their favorite TV programming.

DishNetwork for the Fall 2008 season

DISH Network's Q3 starts off with a bang! DISH Network is on track for meeting their goal of 100 HD locals by the end of 2008, and is positioned to surpass their goal of 100 national HD channels by year's end - 5 months early! New programming packages offer customers more HD-only options, as well as new pricing tiers for HD upgrades to existing packages. Couple this with the new movie promotions, and you've got a recipe for fantastic sales! Read on to find out more!

New TurboHD Programming Packages - Effective August 1, 2008
DISH Network is creating 3 new packages of 100% HD, MPEG-4 content, starting at just $24.99/mo. They are called TurboHD Bronze, TurboHD Silver and TurboHD Gold.
• TurboHD Bronze - 25 HD channels, $24.99/mo w/o locals
• TurboHD Silver - 33 HD channels, $32.99/mo w/o locals
• TurboHD Gold - 40 HD channels, $39.99/mo w/o locals
• Locals are available for an additional $5.00/mo
• Channel counts do not include HD RSNs, HD PPV, or HD VOD. Count also does not include the Big Ten Network HD, which is provided on a geographically limited basis and may require the purchase of the Multi-Sport Package.

Please note:
• TurboHD packages require all MPEG-4 equipment on a customer account and are available to new customers only. This means even if a customer doesn't have an HDTV yet in all of the rooms in which they have a television, that customer may be "future-proofed" with a TurboHD package and DISH Network equipment.
• Due to the all MPEG-4 equipment requirement, TurboHD packages are only available to customers who select a TurboHD package at the time of activation.
• TurboHD packages are considered minimum qualifying programming for consumer promotional programs including DHA.
• Customers who are currently subscribing to dishHD Absolute will be grandfathered into that package, as dishHD Absolute will no longer be offered to new or existing customers wanting to subscribe to it (effective August 1, 2008).

Three new levels of DishDVR Advantage for TurboHD packages!

For customers who want all-HD programming AND a DVR, DISH Network will have three new DishDVR Advantage options! All TurboHD DishDVR Advantage packages include an applicable core HD package, local channels, and first DISH Network DVR Service Fee. These three new packages will be added to the current DishDVR Advantage America's Top programming and DishLATINO programming lineup.

• TurboHD Bronze DishDVR Advantage - $34.99/mo. (savings of $0.98/mo. over the price of each of the components purchased separately).
• TurboHD Silver DishDVR Advantage - $39.99/mo. (savings of $3.98/mo. over the price of each of the components purchased separately).
• TurboHD Gold DishDVR Advantage - $49.99/mo. (savings of $0.98/mo. over the price of each of the components purchased separately).

TurboHD Add-Ons to America's Top Packages - Effective August 1, 2008

There are customers who still want to receive standard-definition programming such as the America's Top packages along with their HD programming. One reason is that not all channels in the AT100 or higher programming packages are available in high-definition. Currently, the dishHD Essential package may be added onto AT100, AT100 Plus, AT200 or AT250 for $10.00/mo., which provides the available HD content contained within each of those applicable America's Top programming packages. Effective August 1, 2008, the dishHD packages will be renamed as follows:
• BronzeHD add-on package available for AT100 and AT100 Plus ($10.00/mo.).
• SilverHD add-on package for AT200 ($10.00/mo).
• GoldHD add-on package for AT250 for ($10.00/mo.).
• Additionally, dishHD Ultimate will be renamed "PlatinumHD".
• The PlatinumHD add-on package may be added onto AT100 or AT100 Plus with BronzeHD, AT200 with SilverHD, or AT250 with GoldHD for an additional $10.00/mo.
• The PlatinumHD add-on package may also be added onto any of the TurboHD packages (TurboHD Bronze, TurboHD Silver, or TurboHD Gold) for an additional $10.00/mo.
• DishLATINO HD Packages will continue to be named DishLATINO Max HD Essential and DishLATINO Max HD Ultimate.
These packages break down as follows:
• TurboHD Bronze - 25 HD channels, $10.00/mo
• TurboHD Silver - 33 HD channels, $10.00/mo
• TurboHD Gold - 40 HD channels, $10.00/mo
• Channel counts do not include HD RSNs, HD PPV, or HD VOD. Count also does not include the Big Ten Network HD, which is provided on a geographically limited basis and may require the purchase of the Multi-Sport Package.

New Q3 Promotional Offers

Because there are many types of customers, each with their own unique TV-programming needs, we're offering a number of different consumer promotional offers for Q3. There's an instant credit offer for qualifying new customers, a free premium movie package offer, a free HD programming offer, as well as the continuation of the "Cinemax for a Year for a Penny" offer! So, there's something to attract almost any pay-TV customer from movie lovers to high-definition fans! Please keep in mind that the "3 Months Free Programming" offer will expire after July 31, 2008.

• $50 Credit on First Bill - Effective August 1, 2008. Subject to applicable terms and conditions, now qualifying new customers receive an instant $50.00 credit on their first billing statement! Customer must subscribe to AT100 or higher, DishLATINO or higher, TurboHD Bronze or higher, or qualifying DishINTERNATIONAL programming. Please note DishFAMILY does not qualify for this offer.

• Cinemax for a Year for a Penny (Up to a $155 Value) - DISH introduced this offer at Team Summit 2008 in Nashville, Tennessee! It's been popular, and is planned to be continued through January 31, 2008. Qualifying new and existing customers who sign up for Credit Card AutoPay with Paperless Billing may be eligible to receive the Cinemax premium movie package - consisting of five Cinemax premium movie channels - for a whole year for only one cent.

• HBO / Starz Free for First 3 Months (Up to a $60 Value) - Effective August 1, 2008. Here's another great premium movie package offer! Subject to applicable terms and conditions, qualifying new customers may be eligible to receive 3 months of both the HBO and Starz premium movie packages for free - altogether 16 standard-definition premium movie channels along with 13 HD channels (with MPEG-4 equipment and antenna pointed to the applicable orbital location). To be eligible, new customers must subscribe to AT100 or higher, DishLATINO or higher, or qualifying DishINTERNATIONAL programming, as well as subscribing to both HBO and Starz premium movie packages.

• PlatinumHD Free for the First 3 Months (Up to a $30 Value) - Effective August 1, 2008. DISH Network didn't forget about HD! Qualifying new customers are eligible to receive the PlatinumHD upgrade free for the first 3 months when they subscribe to eligible standard-definition programming plus BronzeHD, SilverHD, GoldHD or DishLATINO Max HD Essential and select to upgrade to either PlatinumHD or DishLATINO Max HD Essential. Please note that TurboHD packages are not eligible for this offer.

Expiring Promo Offers

• Three Months Free Programming - Expires July 31, 2008. As a reminder, the 3 credits of $39.99 (1st, 9th and 19th billing statement) promotional offer for new customers will expire on July 31, 2008.

About DISH Network Corporation
DISH Network Corporation (NASDAQ:DISH) , the nation's third largest pay-TV provider and the leader in digital television, provides more than 13.815 million satellite TV customers with industry-leading customer satisfaction which has surpassed major cable TV providers for eight consecutive years. DISH Network also provides customers with award-winning HD and DVR technology including the ViP722(TM) HD DVR, which received the Editors' Choice awards from both CNET and PC Magazine.

In addition, subscribers enjoy access to hundreds of video and audio channels, the most International channels in the U.S., industry-leading Interactive TV applications, Latino programming, and the best sports and movies in HD.

DISH Network offers a variety of package and price options including the lowest all-digital price in America, the DishDVR Advantage Package, high-speed Internet service, and a free upgrade to the best HD DVR in the industry. DISH Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit http://www.dishnetwork.com/aboutus or call 1-800-333-DISH (3474) for more information.

Source: DISH Network Corporation
ENGLEWOOD, Colo., July 18, 2008 /PRNewswire-FirstCall/ --

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New National HD Channels

17 New HD National Channels are planned to launch August 1, 2008! Surpassing their goal and reaching 100 national HD channels five months ahead of schedule, DISH Network plans to launch the following channels, along with 14 new HD "Video on Demand" channels, by August 1, 2008:

• ActionMax HD
• CBS College Sports HD
• Lifetime HD
• Lifetime Movie Network HD
• Planet Green HD
• Encore HD
• HBO 2 HD
• HBO Comedy HD
• HBO Family HD
• HBO Latino HD
• HBO Signature HD
• HBO West HD
• HBO Zone HD
• Starz Comedy HD
• Starz Edge HD
• Starz Kids & Family HD
• Starz West HD

New HD Locals

Albany, NY, Syracuse, NY, Lansing, MI, and Chattanooga, TN, were launched on July 3, 2008 on DISH Network! More HD locals are planned for launch Summer 2008. DISH Network is even closer to reaching their goal of 100 HD local markets by the end of the year. With these 4, DISH Network is currently at 65 HD local network markets, covering nearly 70% of US TV households. Future HD local launches planned are:

Planned to launch by July 30, 2008
Abilene, TX
Beaumont, TX
Fargo, ND
Greenville, NC
Madison, WI
Myrtle Beach, SC
Sherman-Ada, TX/OK
South Bend, IN
Waco, TX
Wichita Falls, TX
Wilkes Barre, PA

Planned to launch Summer 2008
Columbia-Jefferson City, MO
Des Moines, IA
Joplin, MO
Lincoln, NE
Omaha, NE
Quincy, IL
Topeka, KS

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