Small World Toys Closes Deal on Prestigious Dr. Seuss License

The good news keeps coming for specialty toy manufacturer, Small World Toys as CEO Debra Fine announces their new licensing agreement with the world-famous Dr. Seuss.

Dr. Seuss, easily one of the most beloved and well-respected children's authors, is partnering up with Small World to create product for practically every U.S. toy, book and gift retailer in 2007. Given its recent success with beloved children's authors, Eric Carle and soon to be released products with Karen Katz, Small World Toys has shown its ability to not only successfully choose high quality licenses but to then create high quality, award-winning products that embody the heart and soul of the brands they license.

"We really took our time finding the right partner to create product with this license," said Susan Brandt, Executive Vice President of Licensing and Marketing, Dr. Seuss Enterprises, L.P. "We looked at all the obvious and some of the not-so-obvious manufacturers. Small World Toys was clearly the best partner for us to develop infant and developmental toys for this category. We are really thrilled to work with Small World Toys on this project."

Small World Toys CEO Debra Fine commented, "Dr. Seuss is a perfect license for our company. Our mission is to create toys that nurture the minds, bodies and spirits of children. Our product development team will create toys that reflect the whimsical nature of Dr. Seuss' characters and stories while being developmentally appropriate for infants, toddlers, and preschoolers."

The planned product line-up includes:

* Hear and Now Cubes
* Touch and Rhyme Block
* Balance Stick
* 1 Fish, 2 Fish Chunky Puzzle
* Family Photo Floor Puzzle
* Deedledude Sneeches
* 3D Cat in the Hat Puzzle
* Seussical Plush Horton
* Yertle the Turtle Plush Stackers
* Green Eggs and Ham Melamine Dinnerware Set

Small World will also create items that are exclusive for various categories of retailers.

Small World Kids Inc. (BULLETIN BOARD: SMWK) , through its wholly owned subsidiary Small World Toys, develops, manufactures, markets and distributes high-quality specialty toys and educational products for children. Its sales categories include infant, preschool, early learning, imaginative and active play, represented by award-winning brand names Ryan's Room(R), Gertie Ball(R), IQ Baby(R), and Neurosmith(R). The company also holds rights in the U.S. for specialty channel distribution for brands such as Tolo(R). Small World Toys' products are sold in over 3,000 locations -- including educational channels, retail chains, Internet sites, catalogues and specialty stores.

Source: Small World Kids Inc.
LOS ANGELES, June 22, 2006 /PRNewswire-FirstCall/ --

More Toys

‹ Rick Springfield Collection' Celebrates Springfield's Return To General Hospital As Dr. Noah DrakeupStar Jones Reynolds to Shine With Dress for Success in Seven U.S. Cities ›