Major search engines have been tweaking their algorithms over the long Fourth of July holiday weekend.

In the process, Google seems to have split up EMOL.org's web site into several new databases it has been testing in BETA (Google Blog, Google Finance, Google Maps, Blogger.com, etc.). Several blog aggregators (web sites that collect RSS feeds across the Internet and index them into a search engine) like Topix.net, have recently been adding EMOL's dynamic content, emClub, into their databases.

These events will cause a shift in design for Entertainment Magazine.

The dynamic content section of EMOL's, emClub is used to post entertainment, education, finance and realty news releases from our sources and our site's user blogs. This section will now be used for mainly blogging related content.

Since search engines seem to be segregating their focuses (instead of a single mosh-pit of search results), it is more important place content for specific audiences. Otherwise, the topic-specific search engine spiders will miss relevant content.

This is what happened over the past two weeks, according to EMOL's user stats. Within days, a noticable shift of referrers was reported. More blogging sites and new referrers were logged. A big shift in Google referrer's went from their general search database to several new "Google Labs."

Major search engines are recognizing the flood of blogging content, dynamically changing by the minute. It probably became a headache for them when updating their search rankings. Many people are looking for static content- information that does not change continuously. Blog content is dynamic. It changes as the news and interests change. It is the pulse of Internet content. Static content is the body- the golem.

EMOL.org pioneered with the start of the commercialized web in 1995. Over the decade, it has evolved from mainly Tucson, Arizona and Southwest USA coverage (the focus of its print edition since 1977), into an international Web site serving 25-30,000 unique visitors a day from 200 countries. Our biggest features are free movies to watch and download, free music downloads, and our dynamic section emClub.

This Publisher's Blog, from Robert Zucker, publisher of EMOL.org (Entertainment Magazine On Line), will be more frequently posted. Send your comments to publisher@emol.org.