Kermit the Frog and Miss Piggy are the Hottest Newcomers to the World of Fashion
Giselle and Naomi Move Over - Kermit the Frog and Miss Piggy are the Hottest Newcomers to the World of Fashion
The Muppets Find Clothing Success in High-end Apparel
Most recently, the chic European boutique, Colette, and the Muppets partnered for an exclusive promotion which included a window featuring Miss Piggy lounging on a chaise wearing Prada couture, as well as the launch of three Muppets tees that feature Kermit, Miss Piggy and Animal.
In addition, Colette is carrying other Muppets products such as plush and accessories to celebrate Kermit the Frog's 50th anniversary.
"We are not at all surprised by the success of the Muppets apparel at Colette," said Marc Low, director softlines & home -- Disney Consumer Products France.
"While it's only been two weeks since the debut, the tees have been so well received that they will be available at leading department stores in Paris in late summer."
Additional forays into the high-end boutiques include an exclusive Muppets tee -- "Kermit is My Homeboy!" at the "boutique for the stars" Fred Segal Melrose.
"As part of the Muppets re-launch, we are partnering with some of the best names in fashion to bring these beloved characters to life," said Dave Burchianti, director of marketing, The Muppets Holding Company.
Although she IS the Muppets' fashion diva, Miss Piggy will allow Kermit the Frog to join her in two upcoming fashion pubs: Zink magazine and Pop magazine, where the fashionable frog and pig will be dressed in Louis Vuitton. This will mark Piggy's second time to grace the pages of Pop this year, having modeled for a Prada editorial shoot in their spring issue.
About The Muppets
The Muppets deliver smiles and laughter to the world through heartwarming characters and stories inspired by the art of puppetry. Led by Kermit the Frog, the Muppets are a broadly appealing global franchise built on 50 years of original, award-winning entertainment that includes 44 Emmy nominations, 6 feature films, and The Muppet Show which captured over 235 million weekly viewers world-wide.
The Muppets are true celebrities, with Kermit the Frog having his own star on the Hollywood Walk of Fame. In the past year, under the management of The Walt Disney Company, the Muppets have been seen by millions of people as part of a global re-launch of the beloved franchise that will culminate in the release of significant filmed entertainment projects. The Muppets will also devote much time in the coming year to the worldwide celebration of Kermit the Frog's 50th anniversary. Visit www.muppets.com for more news and information.
About Muppets Holding Company
The Muppets Holding Company, LLC (MHC) is a subsidiary of The Walt Disney Company (NYSE:DIS) . MHC was established in April 2004 when The Walt Disney Company purchased the Muppets from The Jim Henson Company. MHC's mission is to ensure that this beloved, world-class brand franchise entertains audiences of all ages by leveraging Disney's best creative resources and worldwide distribution platforms. MHC plans to develop new content in all arenas, including television, feature films, music, stage plays and theme parks, and to enhance the Muppets global licensing and distribution presence.
Source: Muppets Holding Company
BURBANK, Calif., June 27, 2005 /PRNewswire/ --