The Nielsen Company's Guide to the Academy Awards
As the Academy of Motion Picture Arts and Sciences prepares to announce the Oscar winners in Hollywood, California on February 25, Nielsen has combined data on box-office receipts, album sales, television ratings, advertising trends, Internet measurement, and lifestyle information of Academy Award nominees from this year and past years. Among the findings:
- Box Office figures for Best Picture nominees show an impressive increase after their nominations are announced.
- The Academy Awards on ABC Network continues to be one of the highest rated TV events of the year, with last year's award show attracting more than 39 million U.S. viewers.
- The cost for a 30-second advertisement reached an all-time high in 2006, while traditional advertiser categories continued to dominate the broadcast.
- Academy Award nominees saw a sharp increase in visits to their Web sites in the weeks prior to the award ceremony. Oscar related buzz on the Internet showed Best Actor/Actress nominees Helen Mirren and Forest Whitaker most dominant in online conversations in blogs.
- In many cases, performances during the Oscar telecast will significantly impact album sales. With the "Dreamgirls" soundtrack already standing out as one of this year's best selling albums, this could be one of those years.
- Fans who tune into the televised broadcast are more likely to be married and female and more 'news savvy', according to Scarborough.