The Trailer Film Festival 2012
The Trailer Festival opened its doors in September 2009 and is now in its third year.
It's an original idea that has clearly been welcomed by the industry who, like the Festival Director, are all hoping the next Paranormal Activity is going to turn up in the Trailer Festival's screening room!
The first two events were attended exclusively by film industry and included executives from Paramount, Fox, Disney, PBS and many other high profile companies. But the festival is actually only a part of what they do.
All the trailers that are accepted are uploaded into an Online Screening Room and for a year following the event executives from production, management and distribution companies login to take a look and request DVDs and scripts for trailers that they like.
The festival now has a database of over 700 industry professionals, which include Universal, Warner Bros, HBO, ABC and Lionsgate.
What is unique to this festival is that they let filmmakers know as soon as they have been successful.
If a trailer is good, and they think they can sell it, they put it in, their goal being to keep the screening room brimming with great projects.
The trailers are all divided into categories, so even if they have 100+ trailers, each category on average would contain 20, which would take viewers about 50 minutes to watch. The festival is able to monitor when audiences log in, what they look at, if they skip or click off during viewing, and it seems most executives will spend an hour online, looking for the jewel in the crown.
Submissions for the 2012 festival are open from February to July.
www.thetrailerfestival.com
