The popularity of the Kabbalah red string bracelet has been skyrocketing in the past few years.
Fueled by Madonna and other celebrities who openly wear Kabalah bracelets to ward off evil, the red string 
bracelet is now extremely popular among their fans as well. See an article on Madonna and Kabbalah
The red string bracelet originates with a tradition in the mystical studies of Kabbalah (also spelt as Kabalah, Kabala, and Qabala- among many other various spellings).
Negative energy is repelled from the person when a red string bracelet is worn on the left wrist, according to some Kabbalah lore. In Kabbalah, the left side is the "receiving - or receptive- side of the soul."
The Kabbalah red string is as powerful as the individual who wears it.
The key to make the Kabbalah bracelet work- or to energize the bracelet- is to transfer part of your own energy to the red string. Transfer the feeling that you can ward off evil. Build faith in the power of your mind and the bracelet. The Kabbalah bracelet is the talisman to make it happen.
It is now cheaper to make your own red string bracelets than to buy an expensive bracelet. The advantage is that the products are more superior in quality and often have special incentives- such a meditations, history scrolls and are often blessed and made in Israel. The Red String string offer from amazon (see right column) lets you make 6 to 8 strings or bendels. Add your own ornaments and give as gifts.
