Virtual Reality: 3D

Toshiba enters the 3D entertainment market

Toshiba and RealD Collaborate to Bring 3D to the Home

Toshiba Corporation (TOKYO: 6502) and RealD will cooperate in bringing 3D technology to Toshiba TVs, including support for the stereoscopic RealD Format, as Toshiba advances development of REGZA TVs able to deliver HD quality 3D content. The companies will also work together on technology for active eyewear compatible with Toshiba 3D-enabled displays.

"Toshiba plans to introduce 3D into our REGZA line-up of Full-HD LCD TVs in 2010, and we are delighted to work with RealD, the clear leader in the industry," said Masaaki Osumi, President and CEO, Digital Media Network Company, Toshiba Corporation. "Home viewing is fast moving toward the total immersion offered by 3D, and Toshiba is determined to be in the vanguard in delivering this experience."

"3D is opening new opportunities for home entertainment and we look forward to collaborating with Toshiba to bring an unmatched 3D experience to their products," said Michael V. Lewis, Chairman and CEO of RealD. "RealD 3D technology has revolutionized cinema and the RealD Format promises to deliver a similar premium entertainment experience to the home utilizing today's existing HD infrastructure."

The RealD Format is a proprietary version of a side-by-side 3D format that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of HD 3D content to any 3D-enabled display type - plasma, LCD or DLP. The RealD Format uses a unique set of proprietary filters and other technologies making it compatible with today's HD infrastructure for high quality 3D delivered via cable, satellite, packaged media or the internet.

Toshiba Expands Its Blu-Ray(TM) Line Up With 3 New Models in 2010

Includes the BDX3000 with 3D Capability For a Premium Home Entertainment Experience

Toshiba America Consumer Products expands its range of Blu-ray players with the introduction of three new players, the BDX2500, BDX2700 and the BDX3000. The BDX3000 will feature Blu-ray 3D(TM) capability for added entertainment.

With all models featuring online connectivity, consumers will enjoy access to online streaming entertainment from partners such as Netflix®, Cinema Now® and Pandora®. These Toshiba Blu-ray models will also feature access to 1080p VUDU(TM) content.

"Entertainment options have come full circle, not just from high quality, high definition disc based Blu-ray content, but now also through online streaming of movies, TV shows and music," said Jodi Sally, Vice President of Digital Audio/Video Marketing. "With these new devices, consumers will now not only be able to enjoy thousands of TV episodes and movies streamed from Netflix and Cinema Now, but also 1080p content from VUDU. In addition, to round out the offerings, consumers can enjoy their favorite music playlists created with Pandora for a fuller experience."

With the recent announcement of the finalized Blu-ray 3D format specification, Toshiba will also add the new BDX3000 Blu-ray player with 3D playback to complement the Toshiba 3D television products. The BDX3000 is planned to become available in the third quarter and adds 3D playback in addition to the full slate of features found on the BDX2700.

All models feature 1080p/24fps playback of Blu-ray titles, as well as upconversion of standard definition DVD, are BD-Live(TM) capable, offer online streaming capability, playback of MP3, HD-JPEG, WMA and AVCHD for home movie viewing. Audio features of all models include on-board decoding of Dolby® True HD and DTS HD Master Audio | Essential(TM) via the analog 7.1 channel outputs or pass through via HDMI® interface for outboard decoding. The BDX2500 will be "wireless ready" via its USB port, with an optional Toshiba USB wireless "dongle*" for connection to a wireless home network. The BDX2700 is packed with the same features of the BDX2500 but adds built-in wireless connectivity. The BDX3000, which will ship later in the year, features a fresh new design, 3D capabilities and a wide-range of added features, with full details to follow closer to launch date.

The BDX2500 will have a suggested price of $199.99, the BDX2700 $249.99; both will become available in spring 2010. The BDX3000 is planned to become available in the third quarter.

About Toshiba
Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.

Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 199,000 employees worldwide and annual sales surpassing 6.6 trillion yen (US$73 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm

About RealD
 RealD is the global leader in 3D technology for cinema, home and professional applications. RealD pioneered a revolution in cinema with its new generation 3D technology, which is deployed across the world's largest 3D platform. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of development behind its systems. RealD's mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.RealD.com.

LAS VEGAS and TOKYO, Jan. 6, 2010 /PRNewswire/ -- CES -- (article 1)
LAS VEGAS, Jan. 6, 2010 /PRNewswire/ -- CES -- (article 2)

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