Entertainment Magazine: Music: Beyoncé Knowles

Beyonce's clothing line - Deréon

Beyoncé KnowlesBeyonce's Hip-Hop couture clothing fashions reigns at Deréon (formerly called House of Deréon). Dereon by Beyonce and Tina Knowles is where couture crosses cool. Beyonce, hip hop diva, and Tina Knowles, exquisite designer, have come together to bring forth a brand that caters to the females of the hip hop community.

Targeting fashion conscious young women in their teens and early twenties, the Dereon campaign features Beyonce's sister and Tina's daughter Solange Knowles Smith.

Deréon Deals of Week:

The Dereon collection takes its cue from the House of Deréon collection and serves the woman who has a fresh eye on style and the world around her. These items are 100% Authentic Dereon merchandise.



Beyonce Pulse for Women Eau de Parfum Spray, 1.7 oz. Launched by the design house of Beyonce in the year 2011. This citrus fragrance has a blend of bergamot, curacao, pear blossom, jasmine, peony, orchid, musk, and woody notes.. Sold by Walmart. Click image to read more and purchase from Walmart. See also other Dereon products carried by Walmart.

What is Deréon?

Beyoncé Knowles and her sister Sologne have modeled this line of clothing and accessories after the bold and daring ideas of their grandmother, Agnéz. Exquisite detail paired with passionate attitude makes this clothing and accessory collection the must have fashion brand.

The flair of the fleur-de-lis insignia that marks the name, Deréon, formerly the House of Dereon, speaks to young women who want to exude confidence and style. Only the Knowles family, with their fervor for fashion, could design apparel that embodies femininity, and yet still represents the edge of the hip hop industry.

Beyoncé Knowles, and her sister Sologne, have modeled their Deréon clothing line and accessories after the bold and daring ideas of their grandmother, Agnéz.

The House of Deréon clothes or clothing (now just called Dereon) is the style that sets the precedent for urban chic. Exquisite detail paired with passionate attitude makes Beyonce Knowles clothes collection the must have fashion brand..

Beyonce and Tina Knowles' House of Dereon expand with the addition of Dereon

Beyonce and Tina Knowles announced that Beyond Productions LLC, parent company to their House of Dereon contemporary women's collection, has signed a licensing agreement with Check Group LLC to handle the manufacturing and distribution of their new junior collection, to be simply called Dereon. The collection initially consisted of denim, knits and fur jackets and vests, launched for holiday 2006 in select specialty stores nationwide.

Beyonce fashions

In addition to Dereon, Check Group LLC and its wholly-owned subsidiary B. Fly LLC exclusively handles the manufacturing and distribution of the Knowles' House of Dereon contemporary collection.

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