Slate of Stars also Set for Live Telecast Includes Hugh Jackman, Amy Adams, George Lopez, Keke Palmer, Robert Pattinson, Queen Latifah, Amy Poehler, Ben Stiller, Reese Witherspoon, Miranda Cosgrove, Zac Efron and Nat and Alex Wolff

“Nickelodeon Kids’ Choice Jonas Jam Sweepstakes” on Tap, Too

LOS ANGELES, Calif. – Feb. 25, 2009 – Nickelodeon Kids’ Choice Award-nominated mega-star trio Jonas Brothers, who clinched a coveted Blimp trophy last year for Favorite Music Group, will perform at Nickelodeon’s 22nd Annual Kids’ Choice Awards.

The platinum-selling singing siblings will rock the house live from UCLA’s Pauley Pavilion -- Saturday, March 28, 2009 (8-9:30 p.m. ET/PT) -- and join a slate of luminaries newly set to participate in the glorious, slime-filled event, including Hugh Jackman, Amy Adams, George Lopez, Keke Palmer, Robert Pattinson, Queen Latifah, Amy Poehler, Ben Stiller, Reese Witherspoon Miranda Cosgrove, Zac Efron and Nat and Alex Wolff.    

“We're thrilled to welcome Kids' Choice winners Jonas Brothers back to the show this year to perform live for the biggest kid audience of the year,” said Paula Kaplan, Executive Vice President, Talent and General Manager, West Coast, Nickelodeon. "And with Dwayne Johnson at the helm as host, kids can expect an action-packed show full of big stunts, great music, big stars and a lot of slime.”

In addition, the “Nickelodeon Kids’ Choice Jonas Jam Sweepstakes” will award two lucky Grand Prize Winners -- and up to three guests for each -- a fantastic four-day/three-night trip to the 2009 Kids’ Choice Awards in Los Angeles including limo transportation to the event, $1,000 spending money – plus the piece de resistance: a walk down the Orange Carpet with the Jonas Brothers.

Also, as a post-KCA bonus, Nickelodeon’s sweepstakes will include four tickets to a Jonas Brothers concert nearest to the winners’ hometown (roundtrip airfare and overnight hotel stay included).  Rules for entering will be posted on nick.com/kca and telecast in Nick spots airing from 2/28 – 3/7.  On March 7, an 800 number to call for a chance to win will be revealed on Nickelodeon between 8-9 p.m. (ET/PT). 

Preceding the award telecast, Nickelodeon will kick off the big night with a unique pre-show hosted by Lily Collins and Pick Boy featuring celebrity interviews on the orange carpet and a musical performance by Miranda Cosgrove (iCarly).  The Nick superstar will sing About You Now, her smash hit single (from Nickelodeon and Columbia Records’ iCarly soundtrack album) that has charted on Billboard’s Hot 100 Singles Chart and Hot Digital.

Nickelodeon’s Kids’ Choice Awards has emerged as one of the biggest events in Hollywood, boasting a massive popular vote and sweeping audience participation.  It is the only award show that gives kids the power to vote for their favorites in movies, television, music, sports and much more – and honors their opinions with a live show filled with the stars they love.

Jonas Brothers to Perform at Nickelodeon’s 22nd Annual Kids’ Choice Awards – Page 2
Kids will be able to cast their vote online at http://www.nick.com/kca beginning Monday, March 2 in a total of 18 categories.  Surprise awards also will be announced during the show.  Kids also will be able to vote via the Nick mobile website (wap.nick.com). 

Leading up to the award show, the Kids’ Choice Awards site at Nick.com will feature video highlights from past awards shows and current promotions for Nickelodeon’s 22nd Annual Kids’ Choice Awards.  Additional special features will include KCA video clips, games, quizzes, polls, games, printables, downloads, message boards and more.

On the night of the live show, the KCA site will serve as the interactive broadband home base and will give kids an insider’s look at the entire live event. Coverage begins at 7 p.m. (ET) with an exclusive one-hour live pre-show webcast from the Orange Carpet. Also, webcams will offer multiple views of the event, giving kids control of what they want to see.

Nickelodeon will host a special package of On Demand content in March that will incorporate Nickelodeon Kids’ Choice Awards related content.  The Nick Hotel in Orlando, Fla will host a screening party on-site.  General Mills, Burger King, and Hasbro are Presenting Sponsors of Nickelodeon's Kids Choice Awards, with Del Monte, Skechers and Kraft Foods serving as Associate Sponsors.

The U.S. Nickelodeon Kids' Choice Awards is broadcast in more than 228 million households across Nickelodeon's 50 channels in Europe, Russia, the Middle East, Asia, Australia and Latin America.  Nickelodeon also produces 11 fully localized Kids Choice Awards in the U.K., Germany, Sweden, Holland, Italy, Mexico, Brazil, Indonesia, the Phillipines, Australia and China.

Nickelodeon’s 2009 Kids’ Choice Awards will be produced by Nickelodeon Productions in association with Bob Bain Productions.  Saturday Night Live veteran Beth McCarthy will direct. Bob Bain and Marjorie Cohn are executive producers.  Paula Kaplan is co-executive producer. 

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. For more information or artwork, visit http://www.nickpress.com.  Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).