Travelocity Standardizes on Software-as-a-Service CRM Market-Leader Salesforce.com to Improve Partner Marketing Program

Centralized Salesforce solution ensures the travel company can effectively promote and sell offerings from its 40,000 partners worldwide

SAN FRANCISCO, Oct. 2, 2007 /PRNewswire-FirstCall/ --

Salesforce.com (NYSE:CRM) , the market and technology leader in on-demand business services, today announced that Travelocity is using Salesforce Software-as-a-Service CRM to manage its partner marketing program and relationships with hotel chains, rental car companies, cruise lines and airlines.

The centralized solution allows Travelocity sales and marketing staff in North America and Mexico to share information and collaborate on serving the needs of its 40,000 worldwide hospitality and services partners. Salesforce.com partner Astadia deployed the Salesforce solution for Travelocity.

Travelocity is one of the 35,300 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of July 31, 2007. Revenue and subscribers will be recognized as the service is delivered.

"Our partner marketing group tripled in size over the last three years as we have significantly grown our partner base. Before Salesforce, each of our team members was using spreadsheets or various other methods to track partner data, so we had no way of knowing all the activities in progress and how we could improve our efforts," said Markus Huber, director of partner marketing at Travelocity. "It took us only three months to deploy Salesforce and now we have all our critical business information right at our fingertips."

"Everyone in our partner marketing organization uses Salesforce daily, and we are gaining tremendous momentum," added Huber. "The dashboards and reporting features provide both our team and our executives greater insight into our activities and successes, so we can see areas that may need attention or a change in approach. In addition to giving us a way to manage and share information, Salesforce is truly helping us optimize our business processes."

About Travelocity
Travelocity(R) is committed to being the traveler's champion -- before, during and after the trip -- and provides the most comprehensive and pro-active guarantee in the industry -- see http://www.travelocity.com/guarantee for details. This customer-driven focus, backed by 24/7 live phone support, great prices and powerful shopping technology has made Travelocity the sixth largest travel agency -- booking $10.1 billion in travel worldwide in 2006. Based in Southlake, Texas, Travelocity also owns and operates Travelocity Business(R) for corporate travelers, lastminute.com, a leader in European online travel and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel commerce.

Executive Guide: 8 CRM Essentials Now Available
Read the 8 CRM Essentials for the must-have elements of proven CRM success. Based on insights from industry experts and more than 35,000 salesforce.com customers, this in-depth guide helps you understand innovative technologies and strategies for CRM success. Download the free report here: http://www.salesforce.com/form/pdf/crm_essentials_guide.jsp?d=70130000000DGK9

About salesforce.com
Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand.

Force.com, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, available at http://www.salesforce.com/appexchange. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of July 31, 2007, salesforce.com manages customer information for approximately 35,300 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com/, or call 1-800-NO-SOFTWARE.

Copyright (c) 2007 salesforce.com, inc. All rights reserved. Salesforce.com and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners. Source: Salesforce.com